Agency & Representation: ADVANTAGE OF HAVING BUYER REPRESENTATION - CLIENT OR CUSTOMER?

Client or Customer?

 In real estate transactions, buyer-clients are entitled to a higher level of service than buyer-customers.  In order to establish a Realtor-Client relationship, both parties must enter into a legal written agreement called a Buyer Representation Agreement.  This is the highest level of service available to a buyer and this means that your representative is expected to protect your confidential information and act in your best interests, while also adhering to very specific responsibilities, obligations, and high standards of good faith and loyalty.

 

Service

Customer

Client

Arrange property showings

X

X

Assist with financing

X

X

Provide accurate information

X

X

Explain forms and agreements

X

X

Give advice and counsel

 

X

Keep bargaining and financial position confidential

 

X

Negotiate best price and terms

 

X

Point out reasons not to buy

 

X

Disclose all information to improve bargaining position

 

X

Prepare offer favorable to the buyer

 

X

Show listed and unlisted properties

 

X